This essay needs to be about 5 to 6 paragraphs in length, including and introduction and conclusion, along with a 3-prong thesis statement. Everything must be cited, including direct quotes and paraphrased sentences. Below are the questions that must be answered throughout the essay; they deal with the laws and legal issues, such as bankruptcy that has affected the brand and marketing of Six Flags.
1. What laws now being proposed could affect marketing strategy and tactics for the brand? (Think about the areas of product safety, advertising, or price control, as examples.)
2. What federal, state, or local agency actions should be watched?
3. Has your brand been affected (directly or indirectly) by fears of terrorism, or by the recent outbreak of corporate bankruptcies and fraud allegations?
4. How is your company responding to these political or environmental trend?